Social Media Mktg
Briefing ➡️ Designing ➡️ Posting ➡️ Analyzing
Strategizing the best way for B2C brands to tell their story
Panasonic | Dec 2024 - Present
Social Media and Influencer Specialist
Pepper | April 2024 - Nov 2024
Social Media Associate
Wolven | Sept 2021 - July 2022
Marketing Coordinator and Graphic Designer
.png)
*me taking BTS*
Panasonic
Personal Care | Barikan | Kitchen | Technics
@PanasonicPersonalCare
Spearheaded Panasonic Personal Care's TikTok rebrand, transitioning the channel from comedic content to a premium, design-forward, Japanese-inspired aesthetic that better reflected the brand's positioning.
KPIs:
-
Total Organic vs. Paid Views
-
Follower Growth
-
Organic Content used in Paid
-
ER ~2%
*work with agency to create content with production crew*
BEFORE:
Pepper
Doing big things for small boobs
It all starts with a solid brief!
-
Concepting each post to serve a purpose for our overall strategy
-
Keeping it simple and concise for designers to understand and bring my vision to life
-
Includes:
-
# of frames, links to assets, copy and simple visual cues
-
Wolven
Make Sustainability Sexy
Holi Sitewide Sale
Timeframe: June 18 - 20, 2022
Paid Ads | Email Campaign | SMS
Theme:
This sale is centered around Holi, the Indian Festival of Color. It's all about mood-boosting colors, energy-infused prints, and positive energy. It is also in perfect timing with the upcoming festival season
3 Instagram Posts
2 SMS Blasts
3 Email Blasts
3 New Meta Ads
Website Sale Homepage:
Social:
Retention Blast:
-
Sale emails all weekend long to promote our 25% off sitewide sale
-
Sale SMS
Email:
26.6% Open Rate Avg
$13.5K Sales Attributed
SMS:
10.8% Avg Conversion Rate
$13K Sales Attributed
Paid Ads:
-
Prospecting whitelisting ads on at the same time
-
Sale Ads promoting the mood-boosting energy
-
Created for 1x1, 4x5 and 9x16
-
Google Ads Updated for Sale copy
