Influencer Marketing

Influencer Mktg

Talent Management; the powerhouse behind your
favorite Influencers

Experience:
Rare Global | Sept 2022 - Feb 2024
Campaign Manager

Process:

Talent management for 8-10 clients

Securing brand deals, managing campaigns, and personalized career strategizing

Get in touch!

Step 1 is always reaching out or responding to inbound potential opportunities. You never know when an email will lead to your next big brand deal
Sending out personalized outreach to relevant brands within your client’s niche and sub-niches
- Luxury Brand → Dior Beauty, Chanel, YSL Beauty
- Beauty and Skincare → Summer Fridays, Kosas
- Fitness → Alo Yoga, FP Movement, Outdoor Voices, Whoop
- Lifestyle → Liquid IV, Uber, Kindle, Canon, Chipotle, Celsius
- Fashion → Marshalls, Lulus, Princess Polly, Steve Madden
- Entertainment → Netflix, Disney, Spotify

Example:

Hi Emily!

Hope you are doing well - Iris is a huge fan of Lulus. We would love to work together as she will be attending multiple weddings this year. Lulus has a wide range of wedding guest dresses she would love to feature. Let me know if this is of interest!

Looking forward to hearing from you!

Best,
Angela

Top of mind:

There can be 3-5 campaigns happening simultaneously per client each month
It is CRUCIAL to stay organized and on top of the calendar to make sure nothing is missed

Campaign Coordination includes:

Coordinating products for delivery
Attending brief reviews and creating Talent Briefs for each campaign
Setting calendar reminders for clients on due dates
Acting as the liaison between the client and the brand to maintain a positive relationship
Parsing through content feedback to make sure it aligns with the brand’s original request
Abiding by the contractual obligations and FTC regulations
Sending the final posted link and analytics back to the brand

Screen Shot 2024-08-28 at 1.53.26 PM.png

Client Love:

Its a mutual relationship

@daniellecarolan

270K Followers

Angela is truly the best campaign manager I have ever worked with. I have been in the industry for over 10 years and have had my fair share of experiences.

Angela is always thinking about the next step and is very on top of things. I am a type-A planner, so working with someone who matches that energy is refreshing.

She is up to date on my life events/travels so if she knows I will be out of town coming up she will suggest timelines for me based around those because she knows I will need extra time, etc. I really appreciate how thoughtful she is with everything she does.

She is one of the hardest-working women I have ever met!

Brand Partner:

Some Iconic brands that I've coordinated with

Maryellen Stewart,

Head of Influencer Partnerships, Canon USA

As head of influencer partnerships for Canon Cameras, my brand's sponsored content needs to look fantastic, but also be informative and create conversions. I collaborated with Angela and her talent, Jessica Vu, for a Canon YouTube integration.

From negotiation to execution, with Angela as the middle-man (woman!), it was such a natural, harmonious partnership. Jessica's knowledge and genuine authenticity shined through. It remains one of Canon's favorite YouTube placements ever and, most importantly, it began a valuable relationship with my brand that will hopefully become long-term.

Angela went above and beyond to ensure the campaign achieved our objectives. With influencer managers like Angela, Rare Global's talent is in great hands!