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One woof at a time
Time:
May - June 2020
Limitations:
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Must be completed in 2 months
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Must be aligned with a social impact/cause of your choice
About:
In ARTG3450 Graphic Design 2, we made a semester-long brand project on a social cause that we are passionate about.
I chose to make a campaign to promote awareness and improve the foster rate of dog fostering. My campaign was based around illustrative dogs to bring out the fun, happy, and heartwarming aspects of fostering a dog.
I started off the project using a divergent thinking chart to explore more about the topic!
Divergent thinking allowed me to simply put down all the words that came to my mind. This let me brainstorm potential campaign names and taglines.
Originally the campaign was called "Foster Me" with the tagline "I want a home."
After this process, I finalized my campaign name and Tagline:
One Woof at a Time, Foster me!
After deciding on a name and concept, I knew I wanted to explore an illustrative style for this campaign I worked through many sketches of illustrations before finalizing on the characters! Then I continued to work on new 3D and 2D ideas for the campaign. Everything was sketched out here prior to creating!
Woof Woof!
Scroll through to see my final presentation of my research, branding and it's series!
2D, 3D, and Screen-based Campaign
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