Email + SMS

• Developed all email and SMS marketing using Adobe Photoshop, Klaviyo, and Attentive (SMS) and analyzed its performance through CTR and conversions.
• Analyzed retention data to accurately calculate our growth month by month
• Strategized and executed automation flows on SMS and Email
(Abandon Cart, Cross-Sell, Viewed Product, Birthday, Sunset, etc.)
• Conducted A/B testing for site pop up to maximize our email growth each month
• Scheduled out emails in advance and conducted email resends if KPIs were met